LO3/LO4 - Glossary

 Words -

folksonomy - the organising and categorising of digital content by using metadata and tags - a system of sharing of ideas across an online community - links to Twitter which is a microblogging site

social media aggregator -  using online tools to pull together your online context so it is realised across different social media to maximise the message you are sending

Hootsuite - an online tool used in social media aggrogation

UGC - user generated content

social media metrics - analysis of the number of people accessing posts 

social media sales funnel - a marketing funnel is s path that your customer or potential audience travel through

from the initial stages when someone learns about your product, to the engagement stage, marketing funnels map routes to the conversion and beyond

with careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain stage and engagement with content is measured through metric/analysis tools so you know what to do to change strategy if needed

5 stages -

awareness 

consideration

action

engagement

advocacy

introduction paragraph-

lays out clear objectives for the campaign and the desired outcomes from the campaign

tells us what we will be doing for 

explaining with examples

legal and ethical

reference different sources

chronological order

include terms and language from unit 1 and 2

talks about other actions aside from the social media

brief summary at the end to round up ( almost checking that all targets are met)