Unit 6 | Social Media And Globalisation

 break it down into 3 sections, each worth 10 marks, it can be on 3 different types of places or platforms media product that is being released or launched plan the social media marketing campaign for the release or launch of the product must start with "the objectives of this social media campaign are...." Avatar Games The purpose of this campaign is that the medical surgery want to generate awareness in college students and adults by September which is when the school year starts, it will also want to engage local businesses with a shared interest to get involved and encourage children to eat healthy InHomeHits

moral panic theory is a theory that can be used to describe the way in which mass media can create fold devils out of products or groups  Fake news is the way unauthorized or untrue news sources that are spread virally using social media Trolling and cyberbullying are terms used to describe the way that celebrities/individuals are targeted online in a negative way Negative body image/unrealistic expectations is a way in which social media and technologies can be used to promote false lifestyles, which can be damaging to mental health of teenagers Negative publicity for brands or companies - Viral memes, parodies, sarcasm are all problems for large brands cultural impact - proliferation of social media culture imperialism and promotion/obsession with celebrity culture and commodities, something you buy proliferation - the amount of commodities - products celebrities bragging about how rich they are - YouTube   Lily Allen has given up control of her Twitter account after she was...

 long tail theory is to describe the way in which new technologies have enabled audiences to infinitely access material through the advancements in technology, decline of physical shops as there are infinite materials and choices. Because of Web 2.0 and the development of Web 3.0 - can be recommended music for example. people can now share their opinions and comments on products which may encourage people to purchase products

1a) Identify 3 possible problems media producers might face when using twitter to market a digital media product 1c) awareness of products can be spread more quickly - globalisation - world is getting smaller - global village - more money can be made so people are reached easier products are available online so can be shared for purchase more easily 1a) Identify 3 ways that social media allows producers to collaborate when working on a project crowdfunding crowdsourcing prosumers - together - wikinomics you can share any ideas or plans online to raise interest or feedback 1b) Explain one way that globalisation can support the production of a digital media products access resources, assets, expertise collaborate with individuals