Unit 6 | Social Media And Globalisation

The main objective of this campaign is to ensure that Gemini Films can successfully launch their new film 'In Static' with the intention of having it appeal to a niche audience. The social media campaign will be required to meet the needs identified in the brief : -  Promote their new film 'In Static' towards a young-adult audience in order to increase their viewership -  Create awareness of their new product to attract the attention of TV magazines and websites so that they can advertise across media  -  Create awareness of the celebrity 'Harry Stars' being the lead actor within this  -  Release and spread their trailer and any other promotional material they have made  In this breakdown I will demonstrate how my selected social media channels can efficiently meet those objectives whilst showing an understanding of other attending factors such as legal and ethical considerations and strategies of measuring social media. Firstly, we will launch this ca...

 Words - folksonomy - the organising and categorising of digital content by using metadata and tags - a system of sharing of ideas across an online community - links to Twitter which is a microblogging site social media aggregator -  using online tools to pull together your online context so it is realised across different social media to maximise the message you are sending Hootsuite - an online tool used in social media aggrogation UGC - user generated content social media metrics - analysis of the number of people accessing posts  social media sales funnel - a marketing funnel is s path that your customer or potential audience travel through from the initial stages when someone learns about your product, to the engagement stage, marketing funnels map routes to the conversion and beyond with careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain stage and engagement with content is measured through metric/analysis ...