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need to understand purpose for social media channels how professionals use them how prosumers and individuals use them Formula 1 (Instagram) they post any news updates when it comes to teams and the FIA and also give the results of races and clips that are popular from them @TheRock on Twitter promotes his sports drinks and posts about his life and anything happening in his career Sony posted some trailers on TikTok for Spiderman no way home PreviewPreview0:31Spider-Man: No Way Home | #SpiderManNoWayHome | TikTokYouTube · TikTok1 month ago I post images of art I make or Gunpla kits I make or I have posted photos of me and my friends as memories Globalisation consuming products on a global scale opportunity to share profits can erode a countries culture audiences of social media are getting older what social media is for what group reddit is 16-18 memes, gamers, arguments pintrest 18-35 photography,  Facebook - 35-50 instagram - 16 - 40 snapchat - 16 - 30 twitter - microblogging sit...
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LO3/LO4 - Exam answer

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The main objective of this campaign is to ensure that Gemini Films can successfully launch their new film 'In Static' with the intention of having it appeal to a niche audience. The social media campaign will be required to meet the needs identified in the brief : -  Promote their new film 'In Static' towards a young-adult audience in order to increase their viewership -  Create awareness of their new product to attract the attention of TV magazines and websites so that they can advertise across media  -  Create awareness of the celebrity 'Harry Stars' being the lead actor within this  -  Release and spread their trailer and any other promotional material they have made  In this breakdown I will demonstrate how my selected social media channels can efficiently meet those objectives whilst showing an understanding of other attending factors such as legal and ethical considerations and strategies of measuring social media. Firstly, we will launch this ca...
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LO3/LO4 - Glossary

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 Words - folksonomy - the organising and categorising of digital content by using metadata and tags - a system of sharing of ideas across an online community - links to Twitter which is a microblogging site social media aggregator -  using online tools to pull together your online context so it is realised across different social media to maximise the message you are sending Hootsuite - an online tool used in social media aggrogation UGC - user generated content social media metrics - analysis of the number of people accessing posts  social media sales funnel - a marketing funnel is s path that your customer or potential audience travel through from the initial stages when someone learns about your product, to the engagement stage, marketing funnels map routes to the conversion and beyond with careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain stage and engagement with content is measured through metric/analysis ...
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LO3/LO4 - Social Media Marketing Campaign

 break it down into 3 sections, each worth 10 marks, it can be on 3 different types of places or platforms media product that is being released or launched plan the social media marketing campaign for the release or launch of the product must start with "the objectives of this social media campaign are...." Avatar Games The purpose of this campaign is that the medical surgery want to generate awareness in college students and adults by September which is when the school year starts, it will also want to engage local businesses with a shared interest to get involved and encourage children to eat healthy InHomeHits
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Legal and Ethical - disadvanatges of social media use

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moral panic theory is a theory that can be used to describe the way in which mass media can create fold devils out of products or groups  Fake news is the way unauthorized or untrue news sources that are spread virally using social media Trolling and cyberbullying are terms used to describe the way that celebrities/individuals are targeted online in a negative way Negative body image/unrealistic expectations is a way in which social media and technologies can be used to promote false lifestyles, which can be damaging to mental health of teenagers Negative publicity for brands or companies - Viral memes, parodies, sarcasm are all problems for large brands cultural impact - proliferation of social media culture imperialism and promotion/obsession with celebrity culture and commodities, something you buy proliferation - the amount of commodities - products celebrities bragging about how rich they are - YouTube   Lily Allen has given up control of her Twitter account after she was...
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Do now - 03/11/21

 long tail theory is to describe the way in which new technologies have enabled audiences to infinitely access material through the advancements in technology, decline of physical shops as there are infinite materials and choices. Because of Web 2.0 and the development of Web 3.0 - can be recommended music for example. people can now share their opinions and comments on products which may encourage people to purchase products
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Section A assessment review work

1a) Identify 3 possible problems media producers might face when using twitter to market a digital media product 1c) awareness of products can be spread more quickly - globalisation - world is getting smaller - global village - more money can be made so people are reached easier products are available online so can be shared for purchase more easily 1a) Identify 3 ways that social media allows producers to collaborate when working on a project crowdfunding crowdsourcing prosumers - together - wikinomics you can share any ideas or plans online to raise interest or feedback 1b) Explain one way that globalisation can support the production of a digital media products access resources, assets, expertise collaborate with individuals
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