Revision
need to understand purpose for social media channels
how professionals use them
how prosumers and individuals use them
Formula 1 (Instagram)
they post any news updates when it comes to teams and the FIA and also give the results of races and clips that are popular from them
@TheRock on Twitter
promotes his sports drinks and posts about his life and anything happening in his career
Sony posted some trailers on TikTok for Spiderman no way home
I post images of art I make or Gunpla kits I make or I have posted photos of me and my friends as memories
Globalisation
consuming products on a global scale
opportunity to share profits
can erode a countries culture
audiences of social media are getting older
what social media is for what group
reddit is 16-18 memes, gamers, arguments
pintrest 18-35 photography,
Facebook - 35-50
instagram - 16 - 40
snapchat - 16 - 30
twitter - microblogging site - 16-50
TikTok - 10-25
YouTube - 6+
Marshal McLuhan - we will one day be interconnected with one another as a global village, brought a tribal mentality (as groups), the theory has been prevent be true
share of ideals and beliefs
communication
allows collaboration across a global scale
fake news
arguments due to different beliefs - easy to target and bullying
web utopia
connectivity of ideas and people
sharing of technology and innovation
financing, personnel, generation of funding
David Gauntlett is a web utopian and believes that geographical boundaries are non-existent thanks to social media and connectivity
digital trendsetting
collaborative production
online UCG content
video games
virtual environments
tutorials
electronic agora - electronic meeting place
crowdfunding platforms
kickstarter.com
long tail theory - people have a choice over the media they see
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